An update to Google Places for Business was long overdue. Limited feedback and support on improving your data, lag time between edits going live, an unfriendly user interface, and the list goes on for marketers who have been tasked with local visibility on Google.
Luckily, they have listened. Google My Business launched on 6/11/14 as a solution to update listings on Search, Maps, and Google+ all in one place. It includes another not-so-subtle nod to Google+, but that’s what we’ve come to expect with updates from the Goog.
For small businesses that actively monitor and respond to reviews, the My Business interface makes this more seamless on desktop browsers, and Android and iOS apps will be launching soon. Businesses can easily update hours of operation, post about an in-store promotion, and upload a current stream of photos all from one interface with faster publishing on Search and Maps.
For larger businesses with more locations and complexities, Google My Business has made some great improvements to managing multiple listings:
- Enhanced bulk upload functionality
- Live status updates
- Provide access and edit rights to local store managers
- Quickly resolve data conflicts
Delegating data updates and customer reviews to store managers stands out as a huge change for large national chains. Google My Business has the functionality to allow multiple administrators, “communications managers” with restricted access, or to more easily transfer ownership of a location.
Have you gotten your feet wet with Google My Business yet? Let us know what you think in the comments section below.