Google and Wakefly are Waking up Online Marketing Efforts
Wakefly has been producing ongoing seminars throughout Massachusetts with the goal of enhancing marketing professionals’ knowledge and skill in the field of digital marketing. Thanks to the success of past events, we have announced two new workshops that will be held in the Waltham area this September and October.
Individuals and organizations are invited to join us for two workshops that are sure to be enlightening— AdWords 101: Creating Success Using Pay-Per-Click Advertising and AdWords 201: Advanced Pay-Per-Click Advertising.
The first workshop, AdWords 101, is tailored to beginners, as well as anyone who wants an AdWords refresher course in order to get more from their online advertising investment. Attendees can expect to learn much more than what it seems we’d be able to fit into just two hours. In fact, the list of topics ranges from targeting the right audience, to creating powerful ads that sell, to tracking results using Google Analytics.
AdWords 201, is geared toward the more advanced online marketing professional who wants to achieve a more predictable ROI. During this three hour workshop, attendees will learn, among other topics: the psychology of choosing keywords, advanced techniques for ad copy and creative, and keeping tabs on the competition.
We are really jazzed about these workshops, especially since they will be led by our very own Jeff Demers, Director of Search Engine Marketing, who also happens to be a Google Certified Trainer. In fact, multiple Google experts will be on hand for a powerful Q&A session and to address individual Google account questions or concerns.
In order to make it easier for those interested to attend, we’re offering both workshops on two different dates: September 22 and October 11. The cost is only $99 for AdWords 101 and $149 for AdWords 201. However, if you register to attend both workshops, you’ll receive a $49 discount, for a total of only $199 for both. As with our previous events, a sell-out is expected. Registration is required, so make sure to sign up today.
AdWords 101: September 22, 2011; 2:00 p.m. – 4:00 p.m.
October 11, 2011; 2:00 p.m. – 4:00 p.m.
AdWords 201: September 22, 2011; 6:00 p.m. – 9:00 p.m.
October 11, 2011; 6:00 p.m. – 9:00 p.m.
Location: Hilton Garden Inn Waltham; 420 Totten Pond Road; Waltham, MA 02451
Registration Fee: $99 for AdWords 101; $149 for AdWords 201; $199 if attending both
Registration: To register for either workshop on 9-22-11, visit: www.regonline.com/googleadwordssuccess101walthamma_995158
To register for either workshop on 10-11-11, visit: