You probably already know that Google ranks websites with more inbound links higher in search results. You also probably know that links from higher-authority websites — like those with a high Page Rank from Google — build your site’s authority as well.
But you probably don’t know that certain categories of websites have an inherent value — namely, government websites (.gov), university websites (.edu), and non-profit organizations (.org) — because these sites are authorities in and of themselves. After all, a link from the State Department, Harvard University, or the Red Cross is better than one from a random blog even if it ranks highly.
It might be difficult to get a link from government or educational website, but it is easier to obtain one from a charity. Here’s how.
First, most companies — especially larger ones — devote a certain percentage of their time and money towards community charities. Why not combine your efforts: help the needy, and market your company online as well.
- Visit www.volunteermatch.org. Non-profit organizations advertise their needs for volunteers here, and you can search by either locality or need. (For example, you can search in “Boston,” or you can search by “SEO.”)
- Research their Page Rank. Once you have a list of possibilities, look up the Page Rank of each website. Then, offer your services to a charity whose website ranks highly. Volunteer to optimize their website. Serve on their development (fundraising) committee. Make a good donation.
- Get listed on their website. Of course, you’ll probably want to do this delicately — after all, it’s a charity. Many non-profit organizations have pages listing their partners — sometimes even on the home page — and they add volunteers automatically. Or, you may need to ask politely to be added. (Just confirm that the links are NOT “no-follow.”)
- Enjoy the benefits! This is one of the few times in business when it is a win-win situation. Not only will you and your company be helping those in need, your website will also rank more highly in search engines. Good news for everyone!