The snapshot cause-effect of a digital marketing campaign’s conversions will reveal the benefits of an online focus, but the business-wide view is even more enticing.
There are many benefits to digital marketing’s quantifiable nature in terms of a single campaign’s success, but a deeper look will reveal a significant savings over media or print advertising methods.
- The ability to adjust tactics or spend mid-campaign if results are flagging
- Fast roll-out capabilities prevent last-minute markup for placement
- Nearly instant feedback to prevent additional spend in unproductive venues
- Campaign versatility when rotating or dynamic image options are used
The Beauty of Online Advertising
While some businesses might feel overwhelmed by the ever-growing pool of digital marketing options, chasing new sites isn’t necessarily the only way to work in the digital arena.
John Koetsier notes in a recent piece for VentureBeat that “old fashioned” marketing methods such as email marketing still produce impressive results, in some cases matching or beating the quality of social media culls.
Naturally, businesses that combine these two methods will experience the widest range of response, but the fact that both can work independently is promising.
Regardless of the method used, one thing is clear – there’s never been a better time for businesses to make the leap to online marketing efforts.