Google Analytics Goal Value

Goal Value: The Most Underloved Metric in Google Analytics

There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining whether anything is going right. Does a high number of pages views or sessions mean a site is great? Not really. I would gladly take a site with 100 views…

2016 Display for Higher Education Blog Graphic

How to Adjust Your School’s Display Strategy to Reach Students in 2016

So we’re coming to the end of 2015 and you are starting to think about enrollment numbers for 2016.  According to research done by the Education Market Group, of the more than $600 million dollars spent by higher education marketers on paid advertising last year, 24 percent ($152.3 million) went to online display advertising. Are…

Medical Device Display Ad Blog Graphic

Utilizing Display Advertising in the Medical Device Industry

Are you looking to promote your medical device company in new or different way that will help you reach your direct-to-patient or direct-to-doctor audience? There are various ad networks whose technology is currently used by a number of large pharmaceutical brands to target various niche consumer segments with the ultimate goal of direct to patient…