2016 Display for Higher Education Blog Graphic

How to Adjust Your School’s Display Strategy to Reach Students in 2016

So we’re coming to the end of 2015 and you are starting to think about enrollment numbers for 2016.  According to research done by the Education Market Group, of the more than $600 million dollars spent by higher education marketers on paid advertising last year, 24 percent ($152.3 million) went to online display advertising. Are…

Medical Device Display Ad Blog Graphic

Utilizing Display Advertising in the Medical Device Industry

Are you looking to promote your medical device company in new or different way that will help you reach your direct-to-patient or direct-to-doctor audience? There are various ad networks whose technology is currently used by a number of large pharmaceutical brands to target various niche consumer segments with the ultimate goal of direct to patient…

Digital Marketing Tactics for Higher Education Graduation Photo

Top Digital Marketing for Higher Education Tactics

The competition for getting prospects to higher education website is fierce. This space has some of the highest cost per leads (CPLs), with the top lead generators performing very well. Each prospect is highly valuable, because each conversation—a student that enrolls—will bring thousands of dollars in revenue for a school while completing a degree. Here…

Targeted Display for Franchise Blog Graphic

Display Advertising and Franchise Location Targeting

Utilizing Display Advertising to Get Granular with Franchise Location Targeting   Display advertising is the easiest and most efficient channel for lead generation and being able to find your customers at the right place, at the right time. Through the technologies and location targeting capabilities that are afforded to us with online display advertising, we…