Google Analytics Goal Value

Goal Value: The Most Underloved Metric in Google Analytics

There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining whether anything is going right. Does a high number of pages views or sessions mean a site is great? Not really. I would gladly take a site with 100 views…

2016 ON PAGE SEO CHECKLIST Blog Graphic

Your 10 Point Checklist for On-Page SEO in 2016

Every New Year presents new opportunities and the same holds true for Search Engine Optimization. An industry that is constantly evolving makes it difficult for people to stay up-to-date, however, implementing the following best practices can help you reach your digital marketing objectives. As the first month of 2016 ended, we thought it would be…

Cost CPL with Conversion Optimization

Use Conversion Optimization to Lower Your School’s CPL

Many students complain of increasing tuition rates for higher education. Many marketing managers for higher ed institutions complain about the rising cost for paid search (PPC) and overall cost per lead in their highly competitive industry. This raises a couple of questions: “Why is PPC for higher education so expensive?” and “What do I do…

PDF Tracking and Presenting the Data

The Ultimate Guide to Properly Tracking PDF Files and Presenting the Data Collected

For many companies, PDF files downloads are a key performance indicator that cannot go unchecked. PDF files are the way to provide clients with important product manuals and specifications. PDF’s are also used to offer white papers and other valuable content behind a wall to potential clients to capture key data via forms. The PDF…