2016 ON PAGE SEO CHECKLIST Blog Graphic

Your 10 Point Checklist for On-Page SEO in 2016

Every New Year presents new opportunities and the same holds true for Search Engine Optimization. An industry that is constantly evolving makes it difficult for people to stay up-to-date, however, implementing the following best practices can help you reach your digital marketing objectives. As the first month of 2016 ended, we thought it would be…

7 Factors Potential Students Consider When Choosing a School Blog Graphic

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. Incorporating these factors into your digital marketing strategy will make sure your ideal student knows you offer what they are looking for. Location Location, Location, Location. From creating content to improve Organic…

Using Buyer Personas to Develop a B2B Content Strategy

How to Create a Successful B2B Blog Strategy Using Buyer Personas

Every Successful Content Strategy Begins with Research A year ago I started working with a startup conference call service company (for anonymity purposes, we’ll call them “B2B-Conference-Service”). Their blog had over 100 posts which was generating about 500 organic visitors a month, however they were not generating any leads. Most of their posts consisted of…