Increase Retention Rates with Holistic Digital Marketing Blog Graphic

Increase Student Retention Rates with Holistic Digital Marketing

Many people are dismayed to hear about the increase in dropout rates of colleges in the United States. None are more distraught than the administrators of public and private institutions in the higher education industry. Only 46% of students– that’s less than half! – who enroll in any type of college or university actually graduate.…

Using Buyer Personas to Develop a B2B Content Strategy

How to Create a Successful B2B Blog Strategy Using Buyer Personas

Every Successful Content Strategy Begins with Research A year ago I started working with a startup conference call service company (for anonymity purposes, we’ll call them “B2B-Conference-Service”). Their blog had over 100 posts which was generating about 500 organic visitors a month, however they were not generating any leads. Most of their posts consisted of…

Recruiting Local Students Blog Graphic

Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students

Nowadays, Higher Education institutions are facing great challenges while trying to recruit new students. The digital age has changed the rules of the recruiting process, causing schools to refine their marketing strategies. The challenge of attracting new students is even more difficult for localized or regional institutions, like community colleges, that best serve students from…