Medical Device Display Ad Blog Graphic

Utilizing Display Advertising in the Medical Device Industry

Are you looking to promote your medical device company in new or different way that will help you reach your direct-to-patient or direct-to-doctor audience? There are various ad networks whose technology is currently used by a number of large pharmaceutical brands to target various niche consumer segments with the ultimate goal of direct to patient…

online lead generation

Online Lead Generation for Life Sciences Companies

We all know that patients and doctors use the Internet to research medical devices, pharmaceuticals and other treatments for aliments. We all know, too, that it’s a competitive marketplace, so the more eyeballs who see your company online, the more likely you’ll emerge as the winner in your space. Let’s say a patient or the…

Pharma Marketing

Pharma Marketing Online: The Game is Changing

As Rajesh Jain notes, the days of handing free samples to doctors might be over: Traditional pharma marketing has focused on ‘prescribing doctors’ with huge sales forces that were often directed to follow the carpet bombing method. Promotional budgets were high as those times were unknown of the phenomenon called recession. Mass communication was the…

lead generation

Lead Generation Tips for Medical Device Companies

Recently, a VP Marketing at a medical device company challenged me. He said “I don’t believe doctors use the Internet to research medical devices. Therefore, I (1) don’t believe my website is a lead generation tool for us, and (2) don’t see the value in search engine optimization. Based on this challenge, I did some…