Targeting Your High Tech Competitors Branded Terms with Paid Search Blog Graphic

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting of competitors names and products with paid search campaigns is a commonly employed strategy for High Tech Businesses in Niche Markets. If implemented haphazardly, this practice can result in extremely poor performance and exceptionally high costs. On the other hand, if implemented with great care and a strong competitive strategy these campaigns can be…