Google Analytics Goal Value

Goal Value: The Most Underloved Metric in Google Analytics

There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining whether anything is going right. Does a high number of pages views or sessions mean a site is great? Not really. I would gladly take a site with 100 views…

eCommerce Conversions Blog Graphic

Maximize Your eCommerce Product Pages to Increase Conversions

If you run an eCommerce business, your product pages are the most valuable pages on your website. When optimized well, your products pages can convert web users into paying customers as well as increase your businesses’ online visibility. When poorly optimized, they could be the single source of declining sales and traffic. To maximize your eCommerce…

Convert Instagram Blog Post Feature Image

A Better Way to Increase Instagram Conversions

As social media platforms continue to grow and evolve, the best feature they have added from a marketing standpoint is the ability to advertise on the platform. Facebook has multiple different advertising options, twitter has an option to promote tweets or hashtags, and Pinterest has promoted pins and now buyable pins. The last major social media…