Google Analytics Goal Value

Goal Value: The Most Underloved Metric in Google Analytics

There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining whether anything is going right. Does a high number of pages views or sessions mean a site is great? Not really. I would gladly take a site with 100 views…

Students on Social Media

Using Social Media to Attract and Engage with Your Potential Students

It’s 2016, do you know where your students are? In this new age of technology, traditional marketing techniques don’t fare very well. People have endless streams of content presented to them 24/7 and can choose whatever they want to read and hear. When brands try to force content on their target customer, they can appear…

Cost CPL with Conversion Optimization

Use Conversion Optimization to Lower Your School’s CPL

Many students complain of increasing tuition rates for higher education. Many marketing managers for higher ed institutions complain about the rising cost for paid search (PPC) and overall cost per lead in their highly competitive industry. This raises a couple of questions: “Why is PPC for higher education so expensive?” and “What do I do…

How to Leverage Organic Search to Drive Down Your School's Blended Cost per Lead

How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead

Many people see the new calendar year as a wealth of opportunities and a chance to change for the better. However, it can be a worrisome time if you work in higher education. You know how hard your institution works to attract, teach, and retain students. It is devastating to hear that all your time,…

Increase Retention Rates with Holistic Digital Marketing Blog Graphic

Increase Student Retention Rates with Holistic Digital Marketing

Many people are dismayed to hear about the increase in dropout rates of colleges in the United States. None are more distraught than the administrators of public and private institutions in the higher education industry. Only 46% of students– that’s less than half! – who enroll in any type of college or university actually graduate.…

Targeting Your High Tech Competitors Branded Terms with Paid Search Blog Graphic

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting of competitors names and products with paid search campaigns is a commonly employed strategy for High Tech Businesses in Niche Markets. If implemented haphazardly, this practice can result in extremely poor performance and exceptionally high costs. On the other hand, if implemented with great care and a strong competitive strategy these campaigns can be…

7 Factors Potential Students Consider When Choosing a School Blog Graphic

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. Incorporating these factors into your digital marketing strategy will make sure your ideal student knows you offer what they are looking for. Location Location, Location, Location. From creating content to improve Organic…