Chances are you’ve been told that blogs are incredible marketing tools.
I bet you’ve heard that they can get be a great method to showcase expertise and credibility in your chosen field. Blogs can help establish that emotional connect that potential buyers often need early in the sales cycle in a way that a formal web site typically can’t. You’ve probably heard that blogs are also great for customer service. For instance, by allowing customers to post comments to your blog you are giving them a social place to interact with your company and other customers if they so choose. This all can be invaluable for things like reputation management, customer loyalty and product launches.
Yet, one of the most dramatic benefits of a blog is one of the least mentioned at conferences and trade shows. Here it is: blogs will lead to higher search engine rankings for your company.
First you must consider that each post that is added to a corporate blog increases the amount of real estate your company has on the internet. The larger your presence on the internet, the more opportunities you create for prospects to enter into your website. Thus, with each additional blog post you’ll be creating traffic sources and rankings that you never even had before.
You’ve probably also heard the adage that “content is king” on the internet. I’ve heard this phrase a million times in the context of internet marketing and I couldn’t agree more, yet I’d like to add that updating your content frequently, be it in the form of new blogs, articles, press releases or freshly re-written page copy for under performing pages will go a long way towards driving visitors to your site. Search engines love new content on pages and will visit your site much more frequently if there is new content appearing on the site on a regular basis. Many top search engine marketers are seeing strong correlations between high rankings and frequent visits from the Google spider. Thus, by constantly refreshing your content you are giving your website more credibility in the eyes of the search engine.
These reasons all build a compelling case to get your corporate blog up and running today. In future posts I will cover many aspects of creating a successful blog, including how to create effective blog posts, titles and tags , all of which will help you make the most of your corporate blog.