How to Better Your SEO & Gain Backlinks via Content Marketing
Think of your website as the hub of a wheel. Each spoke represents the different touch points you make with your potential customers. These outreach methods include traditional media (print & broadcast), social media, emails, paid ads, SEO and content marketing. If executed correctly, all these tactics should drive people back to your site and result in sales.
Quality backlinks reign supreme in a successful SEO strategy. More backlinks means more rungs up the Google ranking ladder for your website. The more queries your company ranks highly for, the increased exposure of your goods and services to potential customers.
Back in the day to establish backlinks, you would have to ask webmasters directly or have to solicit a slew of guest posts. Guest posting has become a thing of the past and people now frown upon this practice due to its now spammy perception. Get out of the habit of having others produce shoddy content for your website.
It’s time for you to become a Content King/Queen. Don’t fret; you will be sitting on top of that throne soon enough.
As a business owner, you should know your potential customers inside and out.
- How does your product/service make their jobs easier?
- What different types of people buy your goods or services?
- In what ways does the industry affect your customers?
These are all the questions you need to ask yourself to create content that will resonate with your audience. Creating engaging and value add content is not just about talking about your company and what you offer, but it’s about becoming a thought leader in a certain industry. You want customers and prospects alike to visit your site for helpful informational content.
For example, a higher education client wanted to promote their diverse professional course offerings to different buyer personas. They asked Wakefly to put together a content strategy which would help them achieve better SEO, but also provide their prospects with insightful information to help them choose their career path. Beyond the actual curriculum choices, the client wanted to let their potential students know what to expect in the day to day life of the profession they were interested in.
Don’t just sell to your audience but educate them. Produce interesting, engaging content that will make their lives and jobs easier.
Remember that people are very visual. Be sure to include videos, photos or infographics in your content strategy. These types of media tend to be shared more which means more exposure and the increased potential of other sites back linking to yours.
Now you have the content, how do you make it SEO friendly?
Make sure your content focuses on 3-5 keywords. For example, the blog you are now reading covers SEO, content marketing, and backlinks. These are terms people will search for on Google, Bing & Yahoo. These keywords need to appear in the title of your post, the URL & the meta description. If you use WordPress as a platform, SEO tweaking is made quite easy with the SEO by Yoast plugin. It is a simple plug and play process which Yoast will monitor and tell what needs to be changed to optimize your SEO.
Other methods to make your content SEO friendly are to add alt tags to all the pictures that appear in your post. Make sure to choose photos that you will get credit for from the search engines–don’t give someone else the glory.
And finally, add links throughout your content where applicable. Internal links should point to related pages on your website that you want your customers to see. You will see internal links sprinkled throughout this post to insightful and education SEO articles written by the Wakefly staff.
In this article, you will also find external links which are crucial in building your backlink count which in turn will better your SEO rankings. These links are like third party votes to Matt Cutts & SEO By Yoast for their sites’ authority regarding their expertise, in this case SEO. According to SEO Hacker, link building makes up 42% of your site’s rank.
The Bottom Line: With informative, engaging content, you will become a thought leader (Content Royalty) in your industry. Others will find value in what you have produced and will share that with their peers via backlinks and social media. In turn, your site will move up that SEO rankings ladder giving your company the added exposure it deserves.