Is your B2B business stuck in the old mentality of mailing print catalogues and sales information to customers? Well, that way of doing business may have another digital nail in its coffin:
The U.S. Postal Service may be forced to eliminate a day of mail service because the economic downturn has led to plummeting volume and revenue, the postmaster general said Wednesday.
Postmaster General John E. Potter, in testimony before a Senate subcommittee, warned of a possible worst-case scenario: eliminating the requirement to deliver mail six days a week to every address in America.
More businesses are bypassing the post office, and for good reason: it’s expensive and slow. In fact, Marc Andreessen recommends that print publications suspend their physical editions and force themselves to focus on their online properties. In a green-conscious world, such a move would help to protect the environment — junk mail reportedly
kills 2.6 million trees and produces 1 billion pounds of trash each year. But more importantly, B2B companies like trade publications can save large amounts of money — no paper, no ink, no printing presses, no page designers, no print-advertising departments, and so on. Obviously it costs far less to publish a website than a print publication. In addition, your B2B business can increase web traffic and advertising revenue by using cheap methods like SEO, PPC, and social media as well as Google Adsense and Adwords.
Most executives and managers are already beginning to realize this new paradigm. But do they realize that they can move all of their print media online? Think about it. Everything can be online in the modern, digital world: sales catalogues and brochures, sales-order paperwork, customer service, product specifications, and more. What, really, do you need to send in the mail anymore?