Is your website driving leads and sales for you? Obviously, generating leads online can be tremendously valuable for your business – what is interesting is that a large percentage of B2B companies are doing a poor job generating leads online making it clear that developing an online sales channel has been a low priority for many companies.
If you’re looking to develop the internet as an additional sales channel…read on.
What is closed loop marketing?
Closed loop marketing is the name of the game in B2B search engine marketing today. Closed loop marketing is all about tracking, refining and giving more resources to the things that are actually driving results. Thus, closed loop marketing is incredibly efficient and cost effective – an important consideration in this economy.
From the time you first receive a certain lead to ultimately the when sale is closed, closed loop marketing is going to give you the ability to track and refine all of your activity within the internet sales channel. This trackability will give you tremendous actionable business intelligence into the words and phrases that are driving your prospects to action online. Here at Wakefly we can roll all of our B2B SEM services into one convenient package, including : paid search management, search engine optimization (SEO), and conversion tracking into your own customized, closed loop marketing system. Fine tuning your closed loop system will result in lower costs per acquisition and will result in a reliable formula that will produce leads day in and day out for your business.
Below are five basic questions that you will need to have answers for in order to begin a powerful closed loop marketing system.
5 Questions To Ask Prior To Starting a B2B SEM Campaign:
1) What offers do you have to compel visitors to trade their contact information for your content?
2) What keywords are sending – or can send – the most relevant, targeted visitors?
3) How are you tracking conversions, web traffic and other site data?
4) Are you creating content on your website that is useful to potential prospects?
4) Are you segmenting your lead flow – by putting highly targeted, precision messaging in front of your prospects?
In future blogs, I will write more about getting your B2B SEM campaign up and running. In the meantime if you have questions don’t hesitate to ask Wakefly.