Facebook is poised to become the king of social-media networks:
With 350 million users worldwide, Facebook has become a tempting target for marketers and is expected to best the former king of social network marketing, MySpace, in ad revenues in 2010.
In fact, spending in the U.S. alone on Facebook is expected to jump by 34 percent to $450 million as MySpace spending takes a 23-point dive to $360 million, the study finds.
The market does not lie. Still, why should you focus on Facebook advertising as opposed to MySpace or the zillion other social-media websites? The answer is simple: Facebook does everything. On Twitter, you can post a 140-character update with a link to a website. On MySpace, the only people who might come across your marketing efforts are those who care about music and the arts. Except for Facebook, all of the other social networks online have a particular niche.
So, if your company is in any other business besides music or posting constant news updates — and it probably is — then Facebook is your best bet for your initial social-networking marketing efforts. Start there. After all, Facebook is the only online site that has the capacity to communicate links, RSS feeds, videos, fan pages, pictures, e-mail, and more — all in one, easily-accessible place. Now, are you confused as to how to capitalize on the possibilities that Facebook offers your company?
Let us show you how. Wakefly is social media marketing firm speclizing in creating strategies that will build engagement and drive qualified traffic to your brand’s web assets.