2016 Display for Higher Education Blog Graphic

How to Adjust Your School’s Display Strategy to Reach Students in 2016

So we’re coming to the end of 2015 and you are starting to think about enrollment numbers for 2016.  According to research done by the Education Market Group, of the more than $600 million dollars spent by higher education marketers on paid advertising last year, 24 percent ($152.3 million) went to online display advertising. Are…

Medical Device Display Ad Blog Graphic

Utilizing Display Advertising in the Medical Device Industry

Are you looking to promote your medical device company in new or different way that will help you reach your direct-to-patient or direct-to-doctor audience? There are various ad networks whose technology is currently used by a number of large pharmaceutical brands to target various niche consumer segments with the ultimate goal of direct to patient…

Targeted Display for Franchise Blog Graphic

Display Advertising and Franchise Location Targeting

Utilizing Display Advertising to Get Granular with Franchise Location Targeting   Display advertising is the easiest and most efficient channel for lead generation and being able to find your customers at the right place, at the right time. Through the technologies and location targeting capabilities that are afforded to us with online display advertising, we…

Why We Love Online Display Advertising (And You Should, Too!)

How Display Can Help Your Business in 2015 First, let’s answer the question: what is online display advertising? At a very basic level, display advertising is a form of online advertising that uses ads or banners that include logos, text, pictures, video, etc.  Online display advertising is like a magazine ad, but that is on the…

black friday social media

Make sure you’re heard on social media this holiday season!

While offers and promotions are certainly an integral (and necessary) part of the fast-approaching holiday season, don’t forget to be social and engage with your customers online as frequently as you can.  This is becoming more and more important as technology evolves and everyone (even grandma) starts getting online to do their research and, ultimately,…