Marketing for Startups Part One Blog Graphic

Marketing for Startups – Part One: Market Penetration

My experience in helping startups with their digital marketing strategies has shown me that business needs and goals change drastically as a startup matures.  As a marketing consultant, my strategy has to accurately reflect those needs in order for the investment in Wakefly to provide full value to my client. In order to more accurately…

Education Lead Gen Blog Graphic

Making the Best of Your Education Lead Generation Off-Season Abyss

  Each year, April 1st marks a transition period in the education lead generation realm.  Search traffic begins to dry up, we start to scrape and claw for every lead, and the industry hunkers down in anticipation of the abyss that is the summer season for our online lead generation activities. However, you don’t have to…

franchise digital marketing

Top 5 Tips for Franchise Digital Marketing

Wakefly’s Top 5 Tips for Franchise Digital Marketing! When it comes to franchise digital marketing, there are a lot of factors to consider. PPC and SEO marketing are typically top of mind but oftentimes are so complex that many franchise owners have difficulty deciphering where their leads come from and how much it costs to…

Google Shopping Blog Graphic

Optimizing Google Shopping Campaigns Through Account Structure

A while back I wrote about the importance of account structure when optimizing a paid search campaign.  The key, we discovered, is structuring things in a way to facilitate maximum visibility into the value of every search query and bidding accordingly.  The better the structure, the more accurately we can predict ROI.  This is easily…