Coding for Twitter Cards Blog Graphic

Leverage Twitter Cards for Enhanced Social Media Sharing

Most marketers have caught onto the importance of including a social media sharing widget on their site to provide visitors with a one-click method of sharing content to their social media followers. But not all social media shares are created equal. Compare these two article sharing Tweets. Which are you more likely engage with? Without…

#UpForWhatever Blog Graphic

3 Digital Marketing Lessons Learned from #UpForWhatever

Beer giant Anheuser-Busch announced today that it has withdrawn its controversial Bud Light can labels that many accused of promoting rape culture.   The offending labels included this marketing message as part of Bud Light’s ongoing #UpForWhatever social media campaign: The perfect beer for removing “No” from your vocabulary for the night. #UpForWhatever Not surprisingly,…