PDF Tracking and Presenting the Data

The Ultimate Guide to Properly Tracking PDF Files and Presenting the Data Collected

For many companies, PDF files downloads are a key performance indicator that cannot go unchecked. PDF files are the way to provide clients with important product manuals and specifications. PDF’s are also used to offer white papers and other valuable content behind a wall to potential clients to capture key data via forms. The PDF…

Using Buyer Personas to Develop a B2B Content Strategy

How to Create a Successful B2B Blog Strategy Using Buyer Personas

Every Successful Content Strategy Begins with Research A year ago I started working with a startup conference call service company (for anonymity purposes, we’ll call them “B2B-Conference-Service”). Their blog had over 100 posts which was generating about 500 organic visitors a month, however they were not generating any leads. Most of their posts consisted of…

Recruiting Local Students Blog Graphic

Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students

Nowadays, Higher Education institutions are facing great challenges while trying to recruit new students. The digital age has changed the rules of the recruiting process, causing schools to refine their marketing strategies. The challenge of attracting new students is even more difficult for localized or regional institutions, like community colleges, that best serve students from…