Yesterday, Google AdWords announced the launch of AdWords for smartphones (iPhone, Android and Palm Pre devices). We all know that business professionals are always on the go (between meetings, conferences, socializing, presenting, managing campaigns, strategizing etc.) and having a smartphone or easy access to the internet is an indispensable part of our lives.
For those of us who use Google AdWords and have multiple campaigns running this introduction would help provide easy, on-the go access to multiple AdWords campaigns. AdWords for Mobile comes with an easy interface that allows for quick changes to be made to multiple online campaigns and keywords.
The Google AdWords blog states that, “We built AdWords for mobile to help you quickly access the essentials in your account, so we’ve focused on letting you view and make basic edits to campaigns and keywords through the mobile application.
AdWords for mobile works best when you customize your experience. Before using the mobile website, you should log in from your desktop computer and choose the parts of your account that you want to monitor closely. Set up custom alerts for key account events (like when your campaign reaches 90% of your daily budget, or when your traffic drops substantially compared to the previous week), and saved filters to flag your most important keywords and campaigns. You’ll then see these filters and alerts on your AdWords for mobile home screen.”
Currently, AdWords for mobile has been released for a small percentage of English language advertisers but Google promises to introduce additional features and languages in the next coming weeks.
You can try AdWords for mobile at http://adwords.google.com/dashboard/Dashboard