There is something unique about your school, something great, that separates you from all of the others.
The problem is, it’s hard to convey that through your marketing. It’s even harder to get people to pay attention.
People are trained to ignore banner ads and pop-ups. They see educational messages largely as identical to one another. Furthermore, many adults are stuck with worthless degrees and student loan debt and, as a result, have a bone to pick with the education industry as a whole.
How do you reach the people you want to reach? How do you get them to take you seriously?
Using data-driven marketing can help you to reach your key customers at the exact point that they want to be reached. The idea? Use analytics and intelligence to do what traditional marketing cannot.
3 Examples of Intelligent Marketing:
Pay-Per-Click: With the average value of a student skyrocketing over the past 5 years, the tolerance for educational institutions to advertise using Pay Per Click has exploded. Paid ads, media buys have changed the way schools market themselves.
SEO: For every keyword on the internet upwards of 60% of the click volume for that terms is available on the first page in Google. It is critical for schools to incorporate strong performing keywords from Paid Search into a coherent SEO strategy.
Web Strategy: Students are as fickle as ever. The look, feel and usability of your institutions website is as important as ever.
Online education has broken down the traditional walls of the industry. Tomorrow, only the strong will survive. Make sure your school is on the right side of the information curve.