Are your pay-per-click (PPC) campaign dollars ending up in the trash? A high cost-per-click (CPC) is a waste of money and time. When done correctly, PPC advertising can be more effective than SEO. However, the majority of businesses fail to properly execute their PPC campaigns. It’s no surprise that 98% of Google advertisers are dissatisfied with their Google ROI.
PPC mismanagement can destroy your marketing budget. Don’t let this happen to you.
Here are four ways to jump-start your PPC campaign and get your marketing dollars out of the trash:
- Refine your target. With a PPC campaign, you need to target clicks that are both inexpensive and valuable. If your CPC is high, this means you are using the wrong keywords or targeting parameters. Your current targets are simply not ready to buy. Stop wasting time with bad leads. Eliminate irrelevant or overpriced clicks by trimming the fat from your keywords.
- Expand your search. Keyword expansion is key to a successful PPC campaign. Don’t sit back and let your old keywords stagnate. Understand how people talk about your product or service features. What keywords do they use that you are not currently targeting? Don’t have time to comb through hundreds of possible keywords and phrases? We thought so. An experienced online marketing firm like Wakefly can help you find words with lower CPCs and higher conversion rates, edging out the competition.
- Find new keywords in your website’s log files. Put an end to painful company brainstorming sessions that go nowhere. Find new keywords by checking your company’s log files. These files tell you how many people are searching for your specific site. You can discover misspellings, keyword variations and other search terms that you never considered.
- Improve your quality score. Google rates the quality and relevance of your PPC ads. The higher the score, the lower your advertising costs and the greater your ad exposure. Quality score is primarily based on relevance. The best way to boost your quality score is to structure your PPC campaigns into small, well-organized keyword groups. Campaigns with a variety of disconnected keywords will score poorly, as Google assumes these campaigns are of little relevance to real world users.
There’s no room for mistakes in online marketing. Bad targeting, the wrong keywords, and a low quality score will cost your company big bucks. Stop wasting money and start generating real leads.The online marketing experts at Wakefly can help – contact us today.