Heska

Website Design and Development

Situation

Heska had these goals in mind when it sought to re-design its website: (1) clearly and easily convey what the company does, who the Company helps, and how the Company helps them, (2) adequately represents the Company's positioning in the marketplace from both a messaging and look and feel standpoint, and (3), and is not difficult to maintain.

Solution

From a branding standpoint, Wakefly’s design provided Heska with a clean, professional design that supports and strengthens the company’s brand image. In terms of educating visitors on Heska’s products, Wakefly’s development team wrote a custom application to pull the product data from a back end database into the new content management system, shrinking the time to go live and making it incredibly easy for Heska to maintain its product catalogue moving forward. From a lead generation standpoint, Wakefly optimized the site from an organic standpoint so that the company’s target market is able to find the site, and once there, convert into qualified opportunities.