Web Development for a Global Manufacturing Company
Industry: Semiconductor Technology
Overview
Full-service e-commerce and sample site to serve global industries, strengthen brand, and increase ROI.
Business Profile
This global manufacturer designs and develops high-performance integrated circuits, modules, subsystems, and instrumentation for technically demanding radio frequency, microwave, and millimeterwave applications. The industries served include automotive, broadband, cellular, fiber optic, microwave and mmWave communications, military, space, and commercial/industrial testing and measurement.
Challenge
This corporation’s business is characterized by the breadth and diversity of its product offerings, customer base, eight end markets, and numerous applications. Its product portfolio currently includes 18 product lines, more than 700 standard products, and many custom products.
The website structure needed to be correspondingly complex, featuring two different types of search functions. Customers wishing to buy products directly needed to search by specific parameters, such as chip type or frequency, and to order any product online through an e-commerce functionality. A separate search system was required by technology designers who order samples for testing and product development. These designers might use a sample for a year and then place an order for 10,000 items, so a management function to track sample usage over time and to assign each customer an account representative was needed.
The site had been originally designed by an agency who didn’t understand the project’s complexity and, having grossly underbid the project, were unable to get the site running satisfactorily. With the deadline for site launch only a few months away, Wakefly needed to get to work fast.
Solution
Wakefly assembled a team including their lead technology director and top programmers to analyze the application, document all shortcomings, and provide a detailed time line with fixed costs to complete the project. Initial requirements included optimizing the Website’s templates for XHTML and CSS standards compliance and upgrading the hosting environment’s stability by moving to a fully managed tier 1 provider with much-needed redundancy. Next, Wakefly applied all of the corporation’s business logic and workflow to the Website. Wakefly created many administrative interfaces to enable the corporation to easily manage the Website, including e-commerce order processing with international exporting compliance, developing detailed reports, and much more. The project result is a user-friendly Website that strengthens the corporation’s brand identity as a global technology leader, while increasing sales and providing a high ROI.
Results
- Fewer Clicks Required. With the updated site’s efficient functionality and crisp new look, Wakefly cut the clicks required to find products by 30% to 40%.
- Monthly Orders Increased by Nearly 50%. In the six months following roll-out of the new site, the manufacturer’s monthly orders jumped from 233 to 452, an increase of nearly 50%.
- Sample Requests Increased by Nearly 19%. In the same six-month period, sample requests went from 491 to 604, an increase of nearly 19%.
- 100% Customer Satisfaction.
Here’s what a high-level manager has to say about Wakefly:
“The Wakefly team is excellent, extremely professional. Right away, they knew how to attack the problem and soon had a plan in place. Wakefly evaluated every aspect of the problem in a very straightforward manner. They provided a realistic, comprehensive estimate of what the job should cost. To sum up, Wakefly delivered what they promised. They take all the worry, all the franticness, out of the launch process. They keep everything calm.”
Learn more about Wakefly's web design and development services that will help your company succeed. You can also contact us online, or call us at +1.508.616.2042.
