Selecting Keywords for Your Website

Selecting the correct keywords for your website is an integral step towards successful search engine marketing. You will need to identify and research keywords for each top level page on your site. Keywords are the words and phrases that users will type into a search engine in order to find your pages. This webinar will provide you with the basic understanding needed to conduct successful keyword research.

You will learn that the correct keywords aren’t always the ones that you originally thought should be on the site. The best keywords also aren’t the highest trafficked words or phrases. The best keywords are always tied to a higher conversion rate.

Using the process outlined in this webinar you gain access to the tools and resources you need to build your initial keyword set and lay the groundwork for conversion testing using analytics.

Wakefly's free 35-minute selecting keywords for your website webinar will discuss the following:

• Analytics and the importance of extracting existing site data
  
• Google’s keyword tool
  
• Competitive research tools
  
• How to calculate keyword attractiveness through the creation of a custom keyword effectiveness index (KEI)

To watch this free webinar, simply complete the form below.

Duration: 35 minutes

Questions? Feel free to contact us with any questions about this webinar.