Case Studies
Wakefly Helps the Protection Technology Group Design, Develop and Market New Website
For over four decades PolyPhaser, Transtector Systems, DOWIN, LEA International and RO Associates have worked to
become industry leaders in design, manufacturing and consulting of power and signal integrity solutions used to protect
communications systems and critical electronics from lightning and power anomalies. Together, these brands form the
Protection Technology Group. The Protection Technology Group is a business division of Smiths Interconnect, which in
turn is a division of the Smiths Group. The Smiths Group is a global leader in providing products and services in the
medical device, energy, communications and engineered component sectors.
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How FLIR Systems Increased Pay-Per-Click (PPC) Leads by 40%
FLIR Systems is an Oregon-based, publicly-traded company with 1,900 employees that designs, manufactures, and
markets thermal-imaging and infrared-camera systems. The firm purchased a new URL of www.goinfrared.com for their
new web site, created a search-engine marketing (SEM) campaign to target specific keywords and phrases, and tailored
content and landing pages to convert incoming traffic into potential clients.
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