The pressure for marketing departments to show a positive return on investment (ROI) for the money they spend is mounting each year. But marketing can be a little cloudy at times, so how do you prove a positive marketing ROI?

Wakefly has a number of tools and services to help, starting with our marketing campaign platform. This platform tracks your different marketing channels and the cost associated with each. It then tracks the responses received through both offline and online marketing channels. A value is assigned to leads that are generated, and this is then compared to the spend for each channel and campaign. Cumulatively, this calculates your marketing ROI. And by using our system, over time you’ll realize your most effective marketing channels, from which you can determine where to place your marketing spend in the future for optimized ROI.

On top of our marketing campaign platform, it is the goal of Wakefly to provide a discernible ROI for each project we undertake. Through services like:

• Search engine optimization, which can continually drive targeted, organic traffic to your site
• Pay-per-click search marketing, which allows you to optimize keywords to get more qualified traffic and conversions
• Email marketing, which when loaded with useful content and calls to action increases your conversions
• Web design and development, which with tailored calls to action, optimized quality content, and solid information architecture acts as your 24/7 salesperson
• Custom web applications, which lowers overhead by making business and communication more efficient

we work with you to guide you through the proven processes, help you stay abreast of current market conditions and trends, and continually optimize and update your marketing campaigns.

Interested in learning more about how Wakefly can help you increase your marketing ROI? Just complete the form to the right for one of our consultants to contact you, or call us at +1.508.616.2042.