Web Design & Development

WebsiteAdd-ons

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In addition to our award winning web design and development services, Wakefly also can provide the following add-ons:

Salesforce.com or CRM Integration

Wakefly will seamlessly integrate the forms on your website with your CRM system so that all completed form data is automatically imported into your CRM system instantaneously to ensure prompt lead follow-up.

Pricing: starting at $1,500

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HubSpot Integration

With HubSpot you get the flexibility to use HubSpot's inbound marketing software tools in conjunction with your existing, locally-hosted website, instead of moving to a HubSpot hosted site. To accomplish this flexibility, Wakefly will integrate the HubSpot tracking code into your website so that you can take full advantage of your investment in HubSpot. For additional tracking, Wakefly can integrate all of your website forms into HubSpot so you can utilize HubSpot's more advanced features, like lead nurturing.

Pricing: starting at $750

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Search Engine Marketing (SEM) Assessment

Wakefly’s search engine marketing (SEM) assessment is the strategic blueprint organizations need for conducting successful online marketing. Comprised of Wakefly’s Website & Search Engine Optimization (SEO) Assessment and Wakefly’s Pay-Per-Click (PPC) Assessment bundled with a Competitive Assessment, this report will include the following deliverables:

  • Complete, prioritized action item list for garnering more visitors and leads
  • Complete keyword research
  • Complete PPC Lead Generation Matrix
  • Complete PPC Campaign, Including Ad Variations
  • Competitive Analysis

In terms of the Website & SEO Assessment, Wakefly will conduct a manual analysis of over sixty checkpoints on your website. This assessment is a vital precursor to monthly search marketing campaigns.

Wakefly’s PPC Assessment is the essential precursor to designing, developing and deploying a successful pay-per-click campaign online. The Keyword Assessment may be swapped out for the PPC Assessment if you’re not running a PPC. The limit is one hundred keywords per URL.

Wakefly’s Competitor Analysis report is a unique assessment of the strengths and weaknesses of current and potential competitors. Relying on numerous data sources and our own proprietary tools and methodology, Wakefly can construct competitor profiles and aggregate and analyze data across your full set of competitors. The limit is ten competitors.

Pricing: $5,500

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Landing Page Templates

For reporting purposes and improving your success rate, each campaign must have its own, unique landing page. To make it easy for you to generate as many landing pages as necessary to support your online marketing initiatives, Wakefly will design and program a landing page template, utilizing landing page best practices, including:

  • Removing the main navigation to focus the visitor on the call to action and discourage them from leaving the page
  • Including a short form above the fold
  • Placing a link to your privacy policy near the submit button
  • Maximizing the search engine friendliness of the page
    • Ensuring that URL aliasing is utilized so as to include the offer in the URL
    • Including the offer in the page title

For branding and consistency purposes, the look and feel of the landing page will match that of your website. The actual template will either be a two or three column layout. You may “save as” to use this template for multiple offers, creating a unique landing page for each offer.

Pricing: starting at $1,500/template

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Google Goal Tracking

Goals are a way to see how well your website is meeting your business objectives as well as a measurable/defined action performed by your website's visitors -for example, a visit to a "thank you" or "confirmation" page. This combination of a business objective and a measurable action make up a goal. Goals also help you identify specific areas of your website to improve.

Working with you, Wakefly will define your goals and will then configure the goal setting feature within Google Analytics.

Before implementing Google Analytics Goals:

  • Identify what your business objectives are for your website and what visitor actions they correspond to.
  • Identify the steps visitors must go through to complete the desired action and note down the specific pages that make up those steps.
  • Use this information to configure Goals and Funnels.
  • Over time, analyze this data and use it to make informed business decisions about your website.

Pricing: $750

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Bulk Import of Content

Frequently, clients wish to reuse content from their existing website on the new website. Wakefly can work with your organization to successfully import content, whether it is stored in a database or is straight HTML and regardless of the number of pages. Wakefly’s process to execute this import can save you time and money on your next website initiative.

  • Wakefly will provide you with a schema or Excel columns like page title, URL, HTML or page content, meta-keywords, meta-description, etc.
  • Your team will complete the schema for every content page in the existing site that needs to be moved over into the new site.
  • All support documents, such as Pdf, Word, Excel, etc, may also be carried over as part of this process.

Pricing: starting at $2,500

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Multilingual Capability

If you need to build your site in multiple languages, whether for today or in the future, it’s important to set this feature up right from the start. By adding multilingual capability to your website, you can:

  • Organize multi-language content and switch between different languages of the same document- both in an editing interface and on the live site.
  • Use any number of languages on a single site. 
  • Give every language version its own site structure that is completely independent from the other languages.
  • Set a default language if some document is not translated into the required language.
  • Create unique workflow for every language. For example, if you have a German office that manages the German version of your website, they can use a different workflow than your U.S. office. You can also specify for every user which language versions that person may edit.

Pricing: starting at $2,500

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Additional Pages, Forms and Templates

Wakefly will build out as many additional pages, forms and/or templates beyond the number defined in the package as you wish.

Additional pages can be purchased in the following increments:

  • Single page: $75/page
  • Blocks of 25 pages: $1,500
  • Blocks of 100 pages: $5,000

Additional forms can be purchased for $400 per additional form.
Additional templates can be purchased for $1,500 per additional template. Please note that complex functionality of the template may increase the price, but most templates fall within this scope.