Business to Business Social Media Marketing
Quick—what is one of the most credible selling tools you can use? According to a Nielsen survey of over 26,000 internet users, 78% of respondents indicated recommendations from others are the most credible source to rely upon when considering a product or service.1 This holds true both offline and online, as those who use online social networks are three times more likely to trust the opinions of others in their network over traditional advertising when the time comes to make a purchasing decision.2
Choosing Your Social Media Marketing Firm
So what does this mean for you? Social media marketing is the newest generation in the word-of-mouth marketing family, and optimizing your social media marketing strategy allows you to use your own unique content, along with social media tools and sites, to communicate pertinent information within your area of expertise. This, especially when combined with
search engine optimization, is a very powerful tool to drive relevant traffic to your website.
Social media marketing uses fresh content and tools like news, social bookmarking, social networking, content tagging, and other interactive social websites to:
- Create brand awareness
- Establish thought leadership
- Increase qualified website traffic (which, when combined with search engine optimization and information architecture can help increase your lead generation)
- Develop a community
Implementing an effective social media marketing strategy requires an understanding of the topic and available tools, as well as a through-out plan and experience in driving traffic through the use of content. With so many social media marketing firms active in the space, it's difficult to choose a firm, yet alone one with real B2B experience. Wakefly, a leading online marketing firm, understands B2B social media marketing.
Get instant help by calling us at 508-616-2042.