Wakefly's PPC Philosophy

Wakefly's unique Pay-Per-Click management service is designed to drive high quality traffic to your website while producing a high rate of return. Other agencies and products may produce fancy reports and tout automation programs yet provide little assurance that they truly grasp your unique business strategies. Rest assured, our PPC service will be tailored to meet your business objectives. Don't settle for second rate PPC management services.

We've retained over 95% of our PPC clients over the years because our methodology and management process is unique. We believe PPC success requires intense human collaboration, testing and refining. It's not possible to automate a PPC campaign in to producing a positive ROI - deploying an automated solution too soon, could simply result in a loss of your limited advertising dollars. Along with man hours, it takes a proven process before automation can be effectively deployed. Our process is comprised of the following core elements:

1. Expand Coverage. With so many search queries Google and BIng, from the absolutely unique, to the most common - it's not a surprise most advertisers are focused on the easier to target, yet more expensive keywords in their markets. Our dedication to "covering" hundreds and thousands of keywords in your personal niches means we bid on keywords that your competition doesn't. Every time a relevant search is executed in an area covered by your business, anything less than 1st results page is unacceptable. Due to our expanded coverage strategy, we promise you more quality clicks than you've ever received in our first month of management.
2. Create Value. Superb keyword coverage must be paired with strict financial management. We realize spending your limited advertising dollars calls for a quick return on investment. As such, we don't overpay for any keyword until it proves to convert or produce revenue. Why pay $1 for a visitor that will convert at the rate of 1/100; when we could have paid just .50 cents? We stretch your budget further while producing more quality leads and increasing sales.
3. Eliminate Wastage. A big part of the PPC game is bad clicks - bad clicks are comprised of way too much budget spent on irrelevant clicks and poorly converting keywords. Our experts make it their business to eliminate junk and waste that can seep into all PPC accounts, weak or even great ones. It's not at all uncommon for us to pay our own management monthly fees just by trimming the junk out of your account.

To learn more about our unique process or learn how it can be applied to your business challenges, contact us via phone at 508.616.2042 or use the contact form.