B2B Marketing Automation
Show your sales team exactly where to spend their time by scoring, nurturing, and handing delivering qualified leads.
Pardot is a B2B Marketing Automation platform that allows marketers to track all
prospect interactions, objectively identify the engaged leads that are showing buying
signals and immediately get those "hot" leads to the appropriate sales
professional based upon existing business rules. Early stage leads are retained
in an automated nurturing campaign designed to educate each lead and keep your brand
"top of mind". By integrating lead tracking, email marketing and prospect
nurturing into a single interface, the Marketer is presented with a unified view
of all prospect touch points, while the Sales team gains important insights into
the behaviors of key prospects which can shorten their deal cycles. Once an opportunity
is closed, the resulting revenue will be attributed to the channel, campaign or
tactic that generated the lead, allowing Marketers to receive appropriate credit
by closing the loop.
Lead Nurturing
Automate lead nurturing with drip marketing programs. Automatically send out emails
based on time intervals, actions taken by prospects on your website, or other parameters
like prospect company or title. Lead nurturing allows you to free up valuable marketing
and sales resources without neglecting your prospects.
Landing Pages
Build landing pages and forms that convert with intuitive drag-and-drop builders.
- Landing page templates allow for easily create landing
pages.
- Form Abandonment and Visitor Audits Reports
- Create additional custom fields to capture more data from
prospects.
- Use Progressive Profiling to collect new data from prospects
each time they fill out a form.
ROI Reporting
Measure marketing and sales effectiveness with easy to configure reports and charts.
- Campaign ROI Calculator: Increase your visibility into marketing metrics by tying
your CRM’s sales opportunity data with paid search results.
- Scheduled Reports: Schedule ROI reports to be sent out by email on a regular basis.
- Google Analytics Connector: Data from Google Analytics can be passed into Pardot
and synced with your CRM.
- Custom Reports: Pardot’s partnership with GoodData gives you the ability to
manipulate your data for custom reports.