Social Media Marketing
Quick—what is one of the most credible selling tools you can use? According to a Nielsen survey of over 26,000 Internet uses, 78% of respondents indicated recommendations from others are the most credible source when considering a product or service1. This holds true both offline and online, as those who use online social networks are three times more likely to trust the opinion of others in their network over traditional advertising when the time comes to make a purchasing decision2.
So what does this mean for you? Social media marketing is the newest generation in the word-of-mouth marketing family, and optimizing your social media marketing strategy allows you to use your own unique content, along with social media tools and sites, to communicate pertinent information within your area of expertise. This, especially when combined with search engine optimization, is a very powerful tool to drive relevant traffic to your website.
Social media marketing uses fresh content and tolls like news, social bookmarking, social networking, content tagging, and other interactive social websites to:
- Create brand awareness
- Establish thought leadership
- Increase qualified website traffic (which combined with search engine optimization and information architecture can help increase your lead generation)
- Develop a community
Implementing an effective social media marketing strategy requires an understanding of the topic and available tools, as well through-out plan, and experience in driving traffic through the use of content. For more information on how social media marketing firm Wakefly can help you implement an effective social media marketing strategy, call us at +1.508.616.2042, or complete our contact form.
Wakefly also offers the following related services:
1“Word of Mouth the Most Powerful Selling Tool,” Nielsen, October 2007.
2“Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” Jupiter Research, March 2007.
