Website Analytics
Who is on my website? How did they get there? And what did they do after they got there? These are the 3 most important questions online marketers can ask and hopefully answer. With the answers to these questions, marketing dollars can be better allocated to higher performing campaigns to maximize your ROI.
Greater insight into the actions customers took, starting with where they look for information on your company or products, to how they navigate your site, to how they ultimately make the decision to submit their contact info or make a purchase will allow you to customize your website to increase conversion rates.
Wakefly’s extensive Web Analytics analysis process will allow you to get a more in-depth look at your web site traffic, letting you know what works and what doesn’t, allowing for optimized spending of marketing dollars. Not only does this process allow for better allocation of current marketing resources, it will also reduce the average cost of acquiring a lead, making your overall budget go farther.
Do you know what campaigns are driving qualified traffic to your website? Wakefly provides comprehensive marketing analytics reporting for your website using its proven methodology which includes:
- Assessment of current web analytics and data
- Implementation/upgrade of robust web analytics software based on business needs/goals
- Analyze website actions resulting from multiple marketing sources
- Monitor delayed conversions and offline actions
- Track lead generation results through to final purchases
- Improvement of marketing ROI through continuous adjustments based on quantifiable data
While capturing basic website traffic information, such as unique visitors to your site, through free website tools such as Google Analytics is important, there is a significant amount of information not being captured that, when used properly, can significantly reduce the cost of lead acquisition and the sales cycle. The number of unique visitors, when used alone, can indicate whether current marketing efforts are more or less successful than previous efforts, but it cannot tell which campaigns or lead sources are driving the majority of the traffic or converting at a higher rate. By leveraging all of the data available from your website, Wakefly allows your marketing efforts to work smarter.
To see how Wakefly can help you maximize your marketing campaigns and reduce time spent on less than optimal marketing efforts, call one of our Web Analytics Experts today at +1.508.616.2042 or complete our contact form.
