Paid Search Marketing Services
Paid search marketing is the other piece of a fully integrated online marketing campaign which allows you to extend the reach of your marketing efforts. Pay-per-click search, also known as PPC or paid search, is a pay-for-performance bidding system that allows you to bid for placement within search engines like Google, Yahoo, and MSN. When used effectively, a paid search placement strategy can increase qualified site traffic, boost sales potential, and lower acquisition costs. The key to effective paid search engine marketing is in-depth strategy planning, detailed keyword analysis, expert copywriting, tailored calls to action, customized landing pages, and detailed reporting and analysis.
Setting up a paid search campaign, pointing it to your homepage, and selecting Google-suggested keywords is not enough if you want to drive qualified website traffic that will increase your lead conversion. You need to select the proper keywords that will drive high-quality traffic, tailor your ad copy and landing page, and actively monitor your campaigns to ensure proper bidding and placement. Wakefly, relying on its proven search engine marketing process, manages your paid search engine marketing campaigns to ensure each keyword, ad, campaign, and landing page are optimized to generate leads.
Wakefly provides the following Paid Search Marketing Services:
- Pay-Per-Click (PPC) Advertising Assessment: Whether new to online advertising or looking to get more out of existing PPC campaigns, having a PPC assessment is vital to managing a successful campaign. Wakefly’s assessment will identify all relevant keywords, perform extensive research on search volumes and average keyword cost, gather competitor’s keywords, and determine potential clicks and impression share for specified budgets. Based on these results, clients will be provided with budget recommendations for all three (Google, Bing, Yahoo) platforms, variations of Ad Copy to test, a master Keyword list, and a Negative Keyword Match document. Learn more about the Wakefly PPC Assessment.
- Pay-Per–Click Advertising Management Services: A search engine marketing process that allows advertisers to pay only for clicks to their website from a keyword specific ad placed in the search engine results. The more competition that exists for a specific keyword, the more costly it becomes to potentially receive a top ad placement. Wakefly’s targeted Keyword Analysis provides the best keywords and budgeting structure to optimize the number of relevant visitors. Based on results over time, Wakefly will split-test Ad Copy and make bid and keyword adjustments to optimize your monthly PPC budget.
- Pay-Per-Click Cost-Per-Acquisition (CPA): Also known as Cost-Per-Conversion, is an online advertising pricing model, where the advertiser pays for conversions linked to the online advertisements. The client pays a set amount per conversion which is determined by a number of factors including keyword competition and the potential marketplace. In this manner, Wakefly assumes the cost of operating the campaigns and the client pays for a predetermined result.
Wakefly will follow their paid search process implementation with consistent tracking, reporting, and adjusting as needed. We will provide monthly detailed reports on your pay-per-click search campaigns, meet with you to analyze the results, and determine the best course of action to further optimize your paid search marketing efforts.
