Search Engine Marketing
Search Engine Marketing (SEM) is about adapting your online presence and web assets to increase website traffic and lead conversion, increase sales, and enhance your brand online. Don’t just use your website as an online brochure that you send potential clients to for more information. Use it as a primary source of advertising on the web and drive traffic to it.
Your website can be the most cost effective tool in your marketing program in terms of generating quality sales leads. In order to be most effective, it must contain the perfect mix of industry keywords and search terms, related links, and search engine friendly webpage design. There are millions of web sites out there and without optimizing your site, it won’t rank well with the search engines like Google, MSN, or Yahoo.
Wakefly has been running search engine marketing campaigns for clients since 2002 and is a “Google Qualified Company” for managing paid search campaigns. We keep track of the latest search engine trends that your team can leverage. Our search engine marketing professionals are experts with search engine optimization (organic search), pay-per-click search (paid search), paid inclusion, and landing page optimization. Our broad and deep understanding of the online marketing and lead generation space enables us to launch and run campaigns that drive results.
To receive maximum visibility for your website, Wakefly recommends an integrated campaign of both organic and paid search engine marketing.
- Organic search, also known as natural search, refers to listings generated by search engine algorithms, which may change on a regular basis. To receive top rankings within the search engines and, as a result, receive more relevant site traffic, it requires a careful mix of industry related keyword content, proper web page tags, related in-links, and web page design. More information on Wakefly's organic search engine marketing services can be found here.
- Pay-per-click search, also known as paid or PPC search, is a system whereby companies bid for placement with Google, Yahoo!, MSN, and other search engines. Pay-per- click advertising is a great way to drive traffic for a targeted campaign or to leverage your existing organic search efforts. Actively managing your PPC campaigns will assist you in more accurate resource allocations and often reducing the average cost-per-click. If you currently have PPC campaigns running, Wakefly can offer analysis and recommendations on spending and focus. More information on Wakefly's paid search engine marketing service can be found here.
Wakefly’s SEM Process
The key to effective, integrated search engine marketing is Wakefly's in-depth tactical planning, keyword analysis, expert copywriting, tailored calls to action, and detailed tracking, reporting, and analysis. Wakefly employs a strategic process to improve your websites visibility:
- Provide clients with an in-depth SEM Assessment which will determine your websites current level of effectiveness and provide a benchmark.
- Perform Keyword, Content, Website, and Competitive Analysis
- Make necessary content changes in headers, page titles, and body copy based on analysis and client input
- Submit or re-submit your sites to the most popular search engines to ensure proper indexing
- Link Building: Increase the number of complementary sites that your site links to and therefore, the relevance your site has for specific search terms and the perceived value by the search engines.
- Monitor and report results
- Review changes and results after 30 and make additional changes based on reports
Benefits of Wakefly's effective search engine marketing process include:
- High cost effectiveness combined with best overall results
- Combined results report showing current performance, competitive data, and budget
- Efficient communications and planning with a single point of contact
- Consistent messaging and user experience across all searches
