Wakefly’s search engine marketing (SEM) assessment is the strategic blueprint businesses need for conducting successful online marketing.

Comprised of Wakefly’s Website & Search Engine Optimization Assessment and Wakefly’s Pay-Per-Click Assessment and fused with an additional level of analysis, this report will include the following deliverables:

• Complete, prioritized action item list for garnering more visitors and leads
• Complete keyword research
• Complete PPC Lead Generation Matrix
• Complete PPC Campaign, Including All Ad Variations
• Website & SEO Assessment

Wakefly will conduct a manual analysis of over 60 checkpoints on your website. These items have been identified based on their importance in contributing to a website that garners qualified visitors from the search engines, funnels these visitors to conversion points on your site, and ultimately converts them to an opportunity for your business.
This unique combination of technical code based analysis, search marketing analysis, usability analysis and conversion potential analysis is meant to provide you with a full 360 degree analysis of your web asset. Within the executive summary of the report, Wakefly will provide core recommendations based on our findings in order of task priority in order to build a better foundation for your business online. This assessment is a vital precursor to monthly search marketing campaigns.
Major focus areas include:

• Search Engine Friendliness (Titles & Meta data)
• Keyword Usage
• Canonical & Duplicate Content Issues
• URL Parameters & Dynamic URLs
• Spiderable Content Restraints
• Visibility in Search Engines
• Proper HTML & XML Sitemaps
• HTTP Response Codes
• Design of Site Architecture
• Hosting & IP Issues
• Conversion Tracking
• Content Quality
• Usability Recommendations
• Design Recommendations
• Web Credibility Guidelines
• Navigation Usability
• Form/Search/Application Accessibility & Usability
• PPC Assessment

Wakefly’s PPC Assessment is the essential precursor to designing, developing and deploying a successful pay per click campaign online. Great campaigns begin with great keyword research, the first and most vital step in the Wakefly PPC Assessment process. Based on an in-depth analysis of your web content and refined with actual search volume and costing data direct from the search engine advertising platforms, Wakefly can create a keyword target list to build your campaigns around. This list will take into account visitors from all along the sales cycle, namely informational, transactional and navigational visitors and their respective needs and wants. The second step in the PPC Assessment is to bring costing data, potential clicks and potential leads resulting from purchased clicks into Wakefly’s custom lead generation matrix. The matrix will aid in the budgeting process as Wakefly will identify the potential visitors and potential leads that are available at different ad spend price points. Lastly, Wakefly will create a campaign blueprint for your PPC efforts that includes a proposed structure, professionally written ad copy and alternative variants to aid in A/B split testing per the exact specifications of the search engines, and a budgetary control recommendation to insure you never, ever spend limited marketing dollars on low quality keyword phrases. This assessment is a precursor to purchasing managed PPC services from Wakefly.