Wakefly's Pay Per Click Assessment

Wakefly’s PPC Assessment is the essential precursor to designing, developing and deploying a successful pay per click campaign online. Great campaigns begin with great keyword research, the first and most vital step in the Wakefly PPC Assessment process. Based on an in-depth analysis of your web content and refined with actual search volume and costing data direct from the search engine advertising platforms, Wakefly can create a keyword target list to build your campaigns around. This list will take into account visitors from all along the sales cycle, namely informational, transactional and navigational visitors and their respective needs and wants. The second step in the PPC Assessment is to bring costing data, potential clicks and potential leads resulting from purchased clicks into Wakefly’s custom lead generation matrix. The matrix will aid in the budgeting process as Wakefly will identify the potential visitors and potential leads that are available at different ad spend price points. Finally, Wakefly will create a campaign blueprint for your PPC efforts that includes a proposed structure, professionally written ad copy and alternative variants to aid in A/B split testing per the exacting specifications of the search engines and finally, a budgetary control recommendation to insure you never, ever spend limited marketing dollars on low quality keyword phrases. This assessment is a precursor to purchasing managed PPC services from Wakefly.