Competitor Assessment: Understand Your Competition's Online Strengths

Wakefly’s search marketing competitor analysis report is a unique assessment of the strengths and weaknesses of current and potential competitors. Relying on numerous data sources and our own proprietary tools and methodology, Wakefly can construct competitor profiles and aggregate and analyze data across your full set of competitors.

This analysis provides both the strategic and tactical context to identify offensive and defensive oriented action items to be pursued that address both opportunities for and threats to, your businesses online.
Data points include:

• Overall Unique Visitors to Your Competitor Sites
• Analysis of Third Party Clickstream Tools Deployed
• Estimated Lead Flow to Competitor Sites
• Estimated Pay Per Click Advertising Spend
• Analysis of Domain Equity
• On-Page Optimization Targets (Keywords)
  Top Referring Traffic Sources
• Summary of Detected Search Marketing Activities

Armed with this data and Wakefly’s custom interpretation, analysis and core findings sheet, corporate decision making and resource allocation can take a more tangible form when it comes to creating results driven online marketing strategies.