Life Sciences Marketing
Marketing professionals at life sciences companies are faced with several online marketing issues, including:
Online lead generation:
- How do I know which campaigns are working and which ones are failing?
- How do I know my cost per lead?
- Assuming the “old school” marketing tactics no longer work, what online marketing tactics should I deploy?
Image and Credibility:
- Does my website portray the right image to the marketplace?
- Does the messaging on my site clearly explain the benefits of my solutions?
- What about the content on my site? Is it up to date? Are my press releases the most recent ones or do I have ones from 2008 on the home page?
Customer satisfaction:
- How can I convert my website into a tool that actually improves customer loyalty?
Productivity
- How can I leverage the Internet to get more done with fewer marketing and budgetary resources?
Embracing online marketing best practices is the best way for life sciences companies to address each of the issues listed above. For example, let’s say your CFO has looked at your budget and has cut it by 20%? What do you do? We recommend diving into your web analytics tool to learn:
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What keywords are bringing the best traffic to my website?
- What external websites are bringing the best traffic to my website?
- How are my landing pages performing? Do they have high bounce and exit rates?
The value that the data within your analytics package provides is that, by looking at the right reports, you can turn this data into valuable information; information that will allow you to make sound business decisions about your website. Decisions like:
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ABC medical association is delivering great traffic to my website. Compared to other visitors, visitors from that medical association are spending the most time on my site and viewing the most pages. I’m going to contact that medical association and see if I may contribute to their blog, obtain a backward link, etc., to ensure that more of their members come to my website.
- ABC keyword is bringing great traffic to my website. Unfortunately, I don’t rank high on the search engines for that term. Therefore, I need to build more content dedicated to that term so that I improve my rankings.
- If you’re doing any paid search campaigns, with this information, you can adjust your PPC campaign to make them even more effective.
When it comes to life sciences companies, Wakefly has worked with the following types of companies:
Wakefly has partnered with life sciences companies from the start-up phase to the large, established industry leaders. While our approach is scalable, the results are the same–
efficient communication of your offering and brand to your target market(s), and solid lead generation in various forms from attracting investors or acquirers to building your sales pipeline.
Wakefly's life sciences marketing experts work closely with your management and scientific teams to identify your business goals. We spend time discussing your needs until we gain a complete understanding of
how to reach your goals and transform them into successful marketing and lead generation. Only then will we discuss the potential services needed:
Want to see examples of where this process was carried out successfully? Here are just a few case studies.
Learn more about how Wakefly's marketing experts can help your life sciences company by calling +1.508.616.2042 or completing our contact form. We'll be happy to discuss the needs of your life sciences company.
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