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Wakefly and Kentico CMS Launch Kentico CMS Implementation Case Studies

12/14/2009

12/14/09, Westborough, MA – Wakefly, an online marketing strategy firm, along with Kentico, a vendor of best in class web content management solutions on the Microsoft .NET platform, today announced the availability of two case studies, describing the successful online marketing strategy, web design and development, and Kentico CMS implementation for Decision Resources and Lumension.

For Decision Resources, the goals included online lead generation, writing custom programming to pull and display reports from a back end third party software system, and improving the navigation. Lumension’s goals included replacing the old CMS with a scalable one base on the Microsoft.net platform, integrating the website with its CRM system (SalesLogix), and increasing the number of online leads.

In terms of results, the Decision Resources project resulted in, among other benefits, increased traffic, better lead capture, and reduced maintenance expenses by giving marketing more control over content updates. Lumension, too, enjoyed great success with its new website. The Lumension project project resulted in more and better qualified traffic to the website, along with an enhanced look and feel.

About Kentico CMS

Kentico CMS is an affordable Web content management solution providing a complete set of features for building Web sites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 200+ configurable Web parts. It’s currently used by more than 4,000 Web sites in 83 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Brussels Airlines, Audi, Mazda, Subaru, Samsung, Gibson, Bayer, ESPN, Guinness, DKNY, Abbott Labs, Medibank, Ireland.ie and others. Kentico CMS is available at http://www.kentico.com.

About Wakefly

Wakefly delivers innovative B2B marketing solutions through design and technology, providing successful web site designs, collateral, branding and integrated campaigns for a client base that crosses many industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy, and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, please visit http://www.wakefly.com or call +1 508-616-2042.