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Online Marketing Firm Wakefly Receives Ektron CMS All-Star Award
11/05/2008
Wakefly, an
Ektron Gold Level partner, is Honored for its Innovative Use of
Ektron CMS400.NET in Developing Web Site for Cambridge Healthtech
Institute
November 10, 2008 – Westborough, MA – Wakefly,
an innovative Web development and online marketing firm, was recently
named as a 2008 Ektron CMS All Star Award winner. Ektron Inc., a
technology and market leader in Web content management software,
announced the award winners at Synergy, their annual customer
conference in Boston, Massachusetts.
“The 2008 Ektron All Star winning Web
sites and interactive agencies have developed solutions that meet
tough business challenges through innovative and outstanding Web site
development,” stated Bill Rogers, chief executive officer of
Ektron. “The winning sites demonstrate extraordinary creativity in
extending the CMS400.NET platform and we are thrilled to recognize
and congratulate the individuals behind these projects.”
Wakefly was honored with the award for
its Web
development work combined with Ektron CMS implementation on Cambridge Healthtech Institute's Web site,
http://www.chicorporate.com/.
Among other items, the project tasked Wakefly's Web development team
with migrating data to the Ektron CMS from a proprietary system,
redesigning the information architecture to optimize the amount of
time visitors spent on the site, and setting up taxonomy for article
organization.
“As a result of our team's hard work
on the project, Cambridge Healthtech Institute has witnessed improved
user search and navigation capabilities, more visitor time spent on
the site, and the percentage of visitors from natural search engine
results has nearly doubled,” said Jon Baer, president of Wakefly.
“Our close partnership with Ektron allows Wakefly to provide
creative, easily manageable solutions to difficult Web problems. We
are honored to receive our second All Star award in recognition of
these solutions.”
About Ektron
Since its founding in 1998, Ektron has
been committed to providing affordable Web content management and
authoring solutions. Ektron CMS400.NET empowers non-technical
business users by providing an intuitive user interface for managing
their Web site’s content and messaging. Ektron has a complete set
of social networking tools and fully supports all Web 2.0
functionality. An open API provides web designers and developers all
the tools to extend Ektron’s solution. Headquartered in Nashua,
N.H., Ektron has more than 20,000 customer implementations worldwide,
including NASA, Kodak and Johnson & Johnson. For more information
visit: http://www.ektron.com.
About Wakefly
Wakefly is an online marketing agency
specializing in the lead generation and conversion tools that
deliver a high return on investment. We offer a proven tactical
process to optimize your marketing initiatives across online
channels. Our expert team, with diverse backgrounds in marketing,
technology, and creative, has the combined experience that makes
marketing easy. We are committed to delivering high-value leads and
measurable ROI. For more information, please visit
http://www.wakefly.com or call
+1 (508) 616-2042.
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