AUTOMATE AUTOMATE, REPORT AND REFINE THE WEBSITE
Marketing Automation platforms allow marketers to track all prospect interactions, objectively identify the engaged leads that are showing buying signals and immediately get those "hot" leads to the appropriate sales professional based upon existing business rules. Early stage leads are retained in an automated nurturing campaign designed to educate each lead and keep your brand "top of mind". By integrating lead tracking, email marketing and prospect nurturing into a single interface, the Marketer is presented with a unified view of all prospect touch points, while the Sales team gains important insights into the behaviors of key prospects which can shorten their deal cycles. Once an opportunity is closed, the resulting revenue will be attributed to the channel, campaign or tactic that generated the lead, allowing Marketers to receive appropriate credit by closing the loop.